How to Upload Videos to My Instagram Account
Instagram is winning social media engagement with 1 billion monthly active users, and 500 one thousand thousand daily users. What'south more than, when information technology comes to video, Instagram shows no signs of slowing downwards. In fact, the time spent watching videos on Instagram is up more than 80 pct yr over twelvemonth. To capitalize on this, they've added Stories and IGTV.
While it may seem straightforward, each Instagram channel has unlike needs. Posting videos incorrectly tin have consequences such equally diminished date and poorer quality. What'due south worse is that users will acquaintance this with your make. That is why in this post, we'll encompass the differences when posting videos on Instagram, Stories, and IGTV. We'll too embrace step-by-step video posting instructions for each channel. And finally, we'll finish with a hack on how to post longer videos to Instagram's feed and Stories.
Earlier we start, make certain your video meets Instagram's guidelines.
How to Post Videos on Instagram, Stories, and IGTV
- Use Instagram Video Length and Content to Choose Where to Post
- Know the Correct Video Specs For Each Social Media Channel
- Add together Captions to Your Instagram Video
- Choose a Preferred Method to Upload Your Edited Video
Utilize Instagram Video Length and Content to Choose Where to Post
Video orientation no longer limits where you can post thanks to IGTV'due south update in May. As a result, Instagram video length and content are the almost important factors when deciding where to post. Instagram reigns because of its "snack-sized" content, but optimal content length varies between each channel. For example, when it comes to Instagram's feed, 30-second videos are ideal. However, a one-minute video is completely acceptable. For Instagram Stories, ideal video length drops to 15-seconds or less.
It's important to know that if you take longer videos, yous can create clips that fit each channel. Just make sure that trimming your video doesn't diminish the message or experience. Creating short-form video content from the beginning tin can alleviate these issues.
The most noteworthy difference is IGTV, which was created for long-course video content. If your Instagram video length is between 1 and fifteen minutes, IGTV could exist a good fit. Furthermore, if your content is a tutorial, weekly series, or something similar, IGTV is a adept posting choice. It isn't a good idea to but cantankerous-post video content to IGTV. Only post videos that brand sense for IGTV users and gives them a reason to follow you.
Know the Correct Video Specs For Each Social Media Channel
For IGTV, Instagram's Help Centre suggests:
- Video file type: MP4 file format is mandatory
- Instagram Video Length: Your video must at least i infinitesimal long, with a maximum length of upwardly to 15 minutes when you upload from a mobile device. Certain accounts have an extended length of up to sixty minutes when uploading from the spider web.
- Aspect Ratio: Vertical video: nine:sixteen attribute ratio, Horizontal video: 16:ix aspect ratio
- Frame Rate: Minimum of thirty FPS (frames per second)
- File Size: Videos 10 minutes or less have a maximum file size of 650MB. Longer videos up to 60 minutes have a max file size of 3.6GB.
- Resolution: Minimum of 720 pixels, Recommended: 1080 10 1920 pixels
- IGTV also has an extra requirement to upload a cover photo. We highly recommend doing this because you currently can't edit your cover later upload. The recommended size is 420px by 654px
For In-Feed Videos:
- Video file blazon: MP4 or MOV file format is mandatory
- Instagram Video Length: Minimum of 3 seconds upward to 60 seconds
- Aspect Ratio: Square video: one:1 aspect ratio, Horizontal video: 1.9:1 aspect ratio, Vertical video: iv:5 attribute ratio
- Frame Charge per unit: Maximum of xxx FPS
- File Size: Maximum of 4GB
- Resolution:
- Square video: Minimum 600 x 600 pixels (Recommended: 1080 ten 1080 pixels)
- Horizontal video: Minimum 600 ten 315 pixels (Recommended: 1080 x 608)
- Vertical video: Minimum 600 x 750 pixels (Recommended: 1080 x 1350)
For Instagram Stories:
-
- Video file type: MP4 or MOV file format is mandatory
- Instagram Video Length: Minimum of iii seconds up to 15 seconds
- Aspect Ratio:
- Vertical video: 9:xvi aspect ratio
- Horizontal video: 16:9 aspect ratio
- Frame Rate: Maximum of 30 FPS
- File Size: Maximum of 4GB
- Resolution: Minimum: 600 ten 1067 pixels, Recommended: 1080 10 1920 pixels
Stories have a 250 pixels margin (top and bottom), so ensure all important elements remain in that margin.
Add Captions to Your Instagram Video
Adding captions to your Instagram videos, while not mandatory, has offers many benefits. One of the main reasons to accept the time to add a caption is Instagram'south default to "sound off". About people who watch your video in-feed or on Stories won't accept their sound on. Across this, there are a variety of other marketing reasons to include captions. Captions create inclusiveness, help SEO, and can expand your audition. There are as well nearly 10 million Americans who are hard of hearing and shut to 1 million who are functionally deafened, and these individuals badly captions to understand your content. Services, like Rev, simplify the process of adding captions to your Instagram videos.
Want Captions Added Direct to Your Videos?
Rev now offers burned-in captions (open captions). Just check the "burned-in captions" box at checkout and you'll receive a video with permanent, hard-coded captions added straight to your videos. As well available for foreign language subtitles!
Cull a Preferred Method to Upload Your Edited Video
Finally, we've come to the part where y'all get to decide which method works all-time for you. There are a diverseness of ways to transfer a video file from your estimator to your phone. Some methods work ameliorate for personal accounts, while others only work with business accounts.
Method 1: Using software like Dropbox
Software options, like Dropbox, offer a convenient manner to both store video files and transfer them to your mobile device. This selection works for both personal and business organization Instagram accounts. This wedding company weblog explains how to utilise this method in an easy, step-by-footstep procedure. This method is free upward to ii GB, but will accept a monthly subscription price for larger files.
Method 2: Using Social Media Tools
This choice is currently only available for Instagram business accounts. Social media tools like Afterwards and Gramblr, allow you to upload videos directly from your computer. You also get the perk of being able to schedule your posts ahead of time. Like the previous method, these tools have a limited free programme and paid plans. Later's blog describes this method is more detail.
Method 3: Free Alternatives
These methods involve a little bit more than endeavor on your part, but is cost-effective. Information technology also works for both personal and business accounts. For IOS users, both Itunes and Airdrop offering a way to transfer video from your Mac to your iPhone. For Android users, Google Drive and the good old USB cable offering like solutions. Best of all, information technology'due south free!
IGTV Offers Both In-App and Direct From PC Uploads
If y'all are posting your Instagram video to IGTV, yous're all set. From your PC, go to your Instagram profile, click IGTV, and you volition see an upload push button. This method works for both personal and business concern accounts.
How to Mail service Videos on Instagram's Feed
Begin past following the instructions from the first office of this article. Next, follow these step-by-step instructions to upload your video to Instagram Stories.
1. Open Instagram and Striking the + Sign in the Bottom Carte
2. Choose the Video Yous Desire To Post from Your File
three. Add a Filter (if you want to)
four. Write Your Caption
A caption is just equally important as the video on Instagram. Brand sure it's engaging and interesting to your audience. Likewise, take this opportunity to add appropriate hashtags and location tags for increased searchability.
Choose to Share to Other Social Media Channels
Under location, you have the selection to share your video to Facebook, Twitter, and Tumblr too.
How to Post Videos on Instagram Stories
Again, brainstorm by following the instructions from the showtime office of this article. Next, follow these step-by-stride instructions to upload your video to Instagram Stories.
Open Instagram and Tap the Video Camera Symbol
Information technology's located at the peak left of the screen. You can as well swipe right in-feed to open the Stories characteristic.
Swipe Upward Anywhere On The Screen To Open Your Gallery
Choose Your Video(due south) and Hitting "Send To" at the Bottom Right
Choose if You Also Desire to Share To Facebook
Yous become the option to cull if yous want to "share once." If you lot choose "Share to Facebook Every Time" information technology will default to this for future posts. You tin can change this back afterwards in settings.
Remember Your Stories Disappear After 24 Hours
If this video content is worthwhile, y'all tin can choose to add it more permanently to your profile as highlights.
How to Post Videos on IGTV
As previously mentioned, begin by post-obit the instructions from the first part of this article. Next, choose one of the following two means to upload your video to IGTV.
Post a Video Using Instagram app or IGTV app
Tap the IGTV symbol or open the IGTV app
Employ the + sign to cull a video
Add a encompass epitome using the + button. Upload a 420px by 654px cover prototype to your camera if yous haven't already.
Add a title and description to your video. This is mandatory and will help with searchability.
You can add your video to an IGTV series. Annotation, this is beneficial for user experience if you programme on posting weekly videos, though not mandatory.
You tin choose to mail service a preview of your IGTV video to your Instagram feed, profile, and Facebook page. Note: if yous post a preview, edit the profile encompass to arrange how information technology shows upwardly on your profile grid and feed.
Postal service a Video to IGTV Through the Web Using Instagram in Your Browser
From a PC open any web browser and get to Instagram.com.
Go to your profile (personal or business) and click IGTV.
Hit the upload push and choose a video or drop a video file.
Add a title and description to the video.
Choose if you want to share a preview of your video. You lot can share it to your feed and contour or share it to a Facebook Folio.
The "Hack" to Post Longer Videos on Instagram
Nosotros mentioned that Instagram's feed limits video uploads of 60 seconds or less. Instagram Stories is even more constricted with a 15-second video length. So how are at that place accounts posting 2-minute and even 5-minute Instagram videos? The secret is called a carousel post. Everything you lot need to know to create a carousel mail is summed upwardly nicely in this blog.
This feature allows you to upload multiple photos or videos into one mail service. Each video still needs to meet the Instagram video length requirements. This could look like uploading two 1-minute videos to your feed. For videos 1-minute and under, Instagram Stories will actually chop upward the video for you. Annihilation to a higher place 1-infinitesimal and y'all'll have to create those 15-second clips on your own. Remember that even though you can get effectually Instagram'due south video length limits, make sure your content is withal user-friendly.
Source: https://www.rev.com/blog/how-to-post-videos-instagram-stories-and-igtv